firstLink Privacy Policy

First Exchange Bank firstLink Privacy Policy

Important information for your use of our website and mobile app.

First Exchange Bank respects your privacy and we are committed to keeping your personally identifiable and financial information confidential and secure. Through our website and mobile app, we strive to provide important and up to date information regarding our services. This includes our digital banking services and information about our useful financial products and services, our office locations, hours of operation, and how to contact us.

This firstLINK privacy statement explains how we collect and use information you provide through your interaction with the First Exchange Bank website and mobile app for advertising purposes. It does not apply to information obtained by other methods or controlled by other agreements such as our general Privacy Notice outlined here (link to privacy notice)

For the rest of this policy, the First Exchange Bank website and mobile app will be referred to as the “Site/App”.

Personal Information We Collect

When you visit the Site/App, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse the Site/App, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site/App and information about how you interact with the Site/App. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

How We Use Your Personal Information

We use your Personal Information to communicate with you and provide you with information and/or advertising relating to our products or services.

In particular, we use Device Information that we collect to help us improve and optimize our Site/App (for example, by generating analytics about how visitors browse and interact with the Site/App and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us provide a better experience. For example, we use Google Analytics to help us understand how our visitors use the Site/App.

You can read more about how Google uses your Personal Information here:

You can also opt-out of Google Analytics here:

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive or to otherwise protect our rights.

Behavioral Advertising

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You may opt out of targeted advertising by visiting:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here:

Common Data Requests

Some features included in our digital banking services while using the Site/App may request access to data located on the device used to access digital banking. This may include biometric, camera, contacts, and location data. Users will be prompted to allow access to this data, and if access is not allowed, the feature requiring that data will not be fully functional.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions or if you would like to make a complaint, please contact us by email at or by mail using the details provided below: 1 Heritage Way White Hall, WV 26554.